Would you like to know what SEO is? This is a seemingly complicated process that is shrouded in great mystery by SEO specialists who know how to make a website appear high in search results. However, it turns out that SEO is a fairly simple tool to get visitors from Google. For small businesses, following the simple rules outlined in this guide is usually enough. Learn the basics that will help you understand the whole process of optimising a website in organic search results.
On the Internet you will find a large number of SEO articles covering many aspects of website optimisation for search engines. Some of them are really good, but often written in a language that is incomprehensible to the average recipient.
You don’t need to know the details and technical terms to find out what SEO (or website positioning) really is, and to be able to use that knowledge when working with other people or businesses. This article provides the basics to help you understand the whole process of optimising a website for organic search results.
How to attract customers thanks to Google? SEO basics
The first step to understanding SEO is to understand how Google works. Why Google? This search engine is responsible for over 95% of the searches made by Poles. It can be said that it has almost a monopoly on the search engine market in our country. For this reason, the pages are optimised according to Google’s guidelines. In a way, we are dependent on the company from Mountain View.
Google answers the questions, but you provide the answers – simple SEO rule
The operating principle of Google can be reduced to a simple sentence – this search engine answers the questions of its users. Do you need information about a certain place? Are you looking for a restaurant? Do you want to buy new shoes? Most likely, in any case, you will use a search engine to help you solve your problem. We even use search engines when we want to compare prices in stationary shops or get opinions about a certain product.
Google earns a lot of money with ads that appear next to the search results. As search queries increase, so does the number of ads and thus Google’s profits. So it’s no wonder that the company is constantly improving its algorithms to answer our questions in the best possible way. After all, the user should receive a satisfactory answer after entering the search term and possibly click on the ad displayed next to it.
So how can you make your website one of the most relevant answers?
The solution is trivial in its assumption. All you need to do is answer this question on your website in a way that is satisfactory to the user and convince Google that your answer is the most accurate.
While answering a user’s question may seem simple, convincing Google to display your page is more complex. This is the task of search engine optimisation (SEO) – the right preparation and promotion of the website’s content can make Google see it as valuable and display it on the first page of search results, for example.