Copywriting – The Power of Words

Copywriting is the art of selling with words. As a copywriter, you not only have to be able to write well, but you also have to know how to craft your texts so that they convince the reader and move them to action.

Why is copywriting important?

The world of online communication is constantly changing. Users are becoming more demanding and competition is fierce. In this fast-paced environment, it is important that your website, your emails and all other communication tools are convincing with the right words. Copywriting is the art of finding the right words to get a specific reaction from the reader or listener. It’s about getting the right message across to the right audience – clearly, understandably and emotionally. Copywriting is an important skill in today’s communication world.

How do you write sales-boosting copy?

Promotional copy is an important part of any marketing or sales strategy. They are texts written to persuade the reader/customer to buy a particular product or service. Therefore, in order to write sales-promoting copy, you need to be familiar with the product and its benefits, and you also need to be able to write persuasively. Some tips for sales copy:

Write about the problem your product solves

The better you understand the problem your product can solve, the better you can put it into words. Start by describing the reader’s problem and then explain exactly how your product solves it.

Use bullet points

Bullet points make the text clearer and easier to read – especially when it comes to detailed technical information. They also draw the reader’s attention directly to the benefits of the product.

Point out special features

If you offer something new or have special features, be sure to highlight them! Don’t just focus on facts, but emphasise the benefits for the customer – what does he/she get out of it?

Make offers

For example, advertise discounts or special promotions – this way the customer will enjoy price advantages and may be willing to buy spontaneously. But always make sure to make realistic offers!

Tips for the perfect lead

Write clearly and concisely

A good lead should be clear and concise. It should appeal to the reader and make them want to read on. If you pack too much information into the lead, the reader will quickly become overwhelmed and the message will be lost.

Use a catchy title

The title of your lead should be eye-catching and memorable. It should arouse the reader’s curiosity and make them want to read on. A good title can make the difference between a successful opener and a flop.

Use your subtitle

The subtitle is a great way to tell the reader more about the content of the opener. Use it to give readers an overview of what to expect.

Stay on the ball

A good lead should not be too long – otherwise there is a risk that the reader will lose attention. Keep it short and sweet and get your message across quickly.

Make it interesting

If your lead is boring, the reader will not read it to the end. Try to make your lead interesting and engaging so that the reader is happy to read on.

What are the mistakes to avoid?

There are some common mistakes that are made in copywriting. You should avoid these if you want to write effective and persuasive copy. The most common mistakes include:

Wrong or missing keywords

It is important that you use the right keywords so that your texts are found by search engines. Also, be careful not to use too many or too few keywords.

Poor readability

Your texts should be easy and quick to read. Use short sentences and paragraphs and simple language. Also pay attention to spelling and grammar.

Lack of call to action

Every text should contain a clear call to action – otherwise the reader will not know what to do.


Copywriting is an art that not everyone has mastered. But if you know how to strike the right tone and grab the reader’s attention, you can achieve great success with it. In this article, we have looked at the basics of copywriting and given some tips on how to write in the perfect style. Of course, it’s important to get to grips with your target audience and find the right language. But once you have overcome these hurdles, copywriting can really work wonders.