With email marketing you can strengthen your business and earn a lot of money. This article will give you an idea of how email marketing works.
What is email marketing?
Email marketing is a form of direct marketing in which companies provide their customers and business partners with information about products and services via email. The aim of e-mail marketing is usually to strengthen customer loyalty or to acquire new customers. Email marketing can be useful for both B2C and B2B companies. In B2C e-mail marketing, the focus is usually on strengthening customer loyalty; in B2B e-mail marketing, attempts are often made to gain new customers through information e-mails. For companies of all sizes, email marketing can be an effective strategy to stay in touch with customers and business partners.
The 7 best tips for email marketing
Email marketing is a great way to stay in touch with customers and keep them informed about news. However, it can also quickly come across as boring and spammy if you don’t know how to do it properly. Here are the 7 best tips for email marketing:
Differentiate your recipients by interests and needs so that you provide them with relevant content.
Use the recipient’s name in the subject line or body of the email to address them personally.
Attention-grabbing subject lines
The subject line is the be-all and end-all of a successful email marketing campaign – make sure it stands out and piques curiosity!
Design your emails
Nowadays, many people use their smartphone or tablet to read emails. So make sure your emails look good and are easy to read, no matter what device they are read on.
Add a call-to-action button
The click-through rate of your email will increase tremendously if you add a clearly visible CTA button (e.g.: “Buy now!” or “Learn more”).
Test different versions
Send different versions of the same email to different segments of your recipient list to find out which variant works best.
Measurement and analysis
Use measurement data (e.g.: open rate, click rate) to determine what works well and what doesn’t – so you can adjust your strategy accordingly and continuously improve it.
What are the costs?
The costs for email marketing are made up of different factors: On the one hand, there are the costs for the software that you need to create and send the newsletters. These vary depending on the provider and the scope of services. On the other hand, there are fees for sending the e-mails. These depend on the number of recipients and the volume of e-mails sent.
How do I create an effective campaign?
Campaigns are an important way to be effective with email marketing. They allow you to send a series of emails that are aligned and have a clear objective. However, to ensure your campaign is as effective as possible, there are a few things you should consider. First, your goal should be clearly defined. Do you want to generate more sales? Do you want to drive more traffic to your website? Or perhaps you want to achieve something else? Once you know what exactly you want to achieve, you can select the appropriate emails for your campaign. It is also important to make sure that all emails in the campaign are aligned. This means not only that the design elements should be identical – although this is of course helpful – but also that the focus of the content should remain the same. For example, if your campaign is to promote the sale of a particular product, this should be made clear in all emails. Finally, it is often helpful to use personalisation features in your emails. This means including information about the recipient in the text or design of the message.
Conclusion – For whom is email marketing relevant?
Email marketing is relevant to businesses that offer products or services online and/or do business primarily online. If you have a local business and your primary focus is not online business, email marketing will probably not be as relevant to you. Of course, you can still build a list and send emails, but there are probably more effective ways to reach and engage customers.